Integration

CRMConnect with an API key

HubSpot voice AI integration

The HubSpot integration connects your AI voice and chat agents to HubSpot, so they can create a crm contact on a live call. It's a crm connector that runs as a tool the agent calls mid-conversation — you connect with an api key, attach it to an agent, and it acts in real time without a human in the loop.

HubSpot API docs

Last updated 2026-09-15

What your agent can do with HubSpot

Create a CRM contactCreate CRM contact

Create a HubSpot contact for the caller. Use when the caller is a new lead or customer.

Inputs

Field	Type	Description
company	string	Company name, if any
email	string	Email, if given
firstname	string	First name
lastname	string	Last name
phone*	string	Phone with country code

crm.list_contactslist_contacts crm

Read the HubSpot contact list, a page at a time. For importing a call list — use crm.lookup_contact to find one caller during a call.

Inputs

Field	Type	Description
after	string	Page cursor from the previous call
limit	integer	Contacts per page (max 100)

crm.update_contactsupdate_contacts crm

Update many HubSpot contacts in one call — the campaign write-back path.

Inputs

Field	Type	Description
inputs*	array	[{id, properties}] — up to 100

Look up a contact by phoneLook up CRM contact

Find an existing HubSpot contact by phone number. Use to recognise a caller or before creating a duplicate.

Inputs

Field	Type	Description
phone*	string	Phone digits to search for. A partial match works (HubSpot token-matches); the national number without country code is most reliable.

crm.log_calllog_call crm

Log every call as a HubSpot Calls engagement. Map at least hs_timestamp (when the call happened) — HubSpot rejects a call without it. Useful properties: hs_call_title, hs_call_body, hs_call_to_number, hs_call_duration, hs_call_status, hs_call_direction.

Inputs

Field	Type	Description
inputs*	array	one entry per call, each {properties:{…}}

Get a contact by IDGet a CRM contact

Fetch one HubSpot contact by its ID, with more detail than the search returns.

Inputs

Field	Type	Description
contact_id*	string	The HubSpot contact ID (a numeric string)

Update a contactUpdate a CRM contact

Update fields on an existing HubSpot contact. Only the fields you supply are changed. Supply at least one field besides the ID — calling this with only the ID changes nothing and still reports success.

Inputs

Field	Type	Description
company	string	Company name
contact_id*	string	The HubSpot contact ID
email	string	Email
firstname	string	First name
lastname	string	Last name
phone	string	Phone in full international form

List a contact's dealsList a contact’s opportunities

List the deals attached to a HubSpot contact, newest first, so you can tell a caller where their enquiry stands.

Inputs

Field	Type	Description
contact_id*	string	The HubSpot contact ID

Get a deal by IDGet an opportunity

Fetch one HubSpot deal by its ID — its name, value and whether it has closed.

Inputs

Field	Type	Description
opportunity_id*	string	The HubSpot deal ID (a numeric string)

Update a dealUpdate an opportunity

Update a HubSpot deal — its name, value, close date or description. Only the fields you supply are changed. Supply at least one field besides the ID.

Inputs

Field	Type	Description
amount	string	Deal value in whole currency units, e.g. 4500
close_date	string	Expected close date as YYYY-MM-DD
description	string	Free-text notes on the deal
name	string	Deal name
opportunity_id*	string	The HubSpot deal ID

List a contact's companiesList a contact’s companies

List the companies a HubSpot contact is associated with.

Inputs

Field	Type	Description
contact_id*	string	The HubSpot contact ID

Get a company by IDGet a company

Fetch one HubSpot company by its ID.

Inputs

Field	Type	Description
company_id*	string	The HubSpot company ID (a numeric string)

Update a companyUpdate a company

Update fields on an existing HubSpot company. Only the fields you supply are changed. Supply at least one field besides the ID.

Inputs

Field	Type	Description
city	string	City
company_id*	string	The HubSpot company ID
domain	string	Website domain, e.g. acme.com
industry	string	Industry, exactly as the business named it
name	string	Company name
phone	string	Main phone number

List a contact's open tasksList a contact’s tasks

List the tasks still outstanding on a HubSpot contact, soonest due first. Completed tasks are not returned.

Inputs

Field	Type	Description
contact_id*	string	The HubSpot contact ID

Create a task on a contactCreate a CRM task

Create a follow-up task against a HubSpot contact. If the caller did not name a due date, use tomorrow morning.

Inputs

Field	Type	Description
contact_id*	string	The HubSpot contact ID
description	string	Any detail the person doing the task will need
due_date*	string	When the task is due, ISO 8601 with a UTC offset, e.g. 2026-09-10T09:00:00+05:30
subject*	string	Short task title, e.g. "Call back about the quote"

Add a note to a contactAdd a note to a contact

Write a note onto a HubSpot contact — what the caller asked for, what was agreed. Keep it to a short paragraph.

Inputs

Field	Type	Description
body*	string	The note text
contact_id*	string	The HubSpot contact ID
title	string	Optional short heading, written as the first line of the note

Log a phone callLog a phone call

Record this call on the caller's HubSpot timeline. Use near the end of a call to write down what was discussed and agreed.

Inputs

Field	Type	Description
contact_id*	string	The HubSpot contact ID the call belongs to
direction	string	Who placed the call. INBOUND means the caller rang us.
duration_minutes	integer	How long the call lasted, in whole minutes
notes	string	What was discussed, asked for and agreed. A short paragraph.
phone_number	string	The number the call was on
subject*	string	One-line summary of the call

What you'll need to connect HubSpot

Connect with an API key. In Telenow, open Integrations → HubSpot and provide:

Private app access token — HubSpot → Settings → Integrations → Private apps (needs crm.objects.contacts read/write)

Agent templates that use HubSpot

SaaS demo schedulerFlow

Qualifies B2B SaaS prospects, captures company details into your CRM, and books a live demo on your calendar.

Inbound sales concierge

Answers inbound sales calls, looks the caller up in your CRM for context, answers product questions, and books or transfers when there's intent to buy.

Order & delivery status

Looks up a caller's recent order and gives an accurate status and delivery estimate, escalating to a human for anything unusual.

Billing dispute intakeFlow

Calmly takes billing disputes, verifies the account, captures the disputed charge, and opens a billing ticket for review.

Subscription cancel & retainFlow

Handles cancellation requests with a respectful save attempt — understands the reason, offers a relevant alternative, and processes or escalates the cancellation.

B2B invoice follow-upFlow

Chases outstanding B2B invoices with accounts-payable contacts, confirms status, and logs the promised payment date to a sheet.

Insurance policy verificationFlow

Verifies a policyholder's identity, confirms policy and coverage details, and routes anything beyond verification to a licensed agent.

Return & refund intakeFlow

Handles return and refund requests: looks up the order, captures the reason, and routes to a refund or a replacement — opening a ticket and texting the next steps.

Other CRM integrations

Zoho CRM

Create a lead in Zoho CRM from the call. Connect once with Zoho (India data centre).

Salesforce

Create a Salesforce lead from the call. Connect once with Salesforce (uses your My Domain).

GoHighLevel

Look callers up, create and update contacts, move opportunities through a pipeline, log tasks and notes, and book, reschedule or cancel appointments — in your GoHighLevel sub-account.

Microsoft Dynamics 365

Recognise callers, create and update contacts, log phone calls onto the customer timeline, and raise notes and follow-up tasks in Dynamics 365 (Dataverse).

Frequently asked questions

What can an AI voice agent do with HubSpot?+

During a live call or chat, a Telenow agent can create a crm contact, crm.list_contacts, crm.update_contacts, look up a contact by phone, crm.log_call, get a contact by id, update a contact, list a contact's deals, get a deal by id, update a deal, list a contact's companies, get a company by id, update a company, list a contact's open tasks, create a task on a contact, add a note to a contact, and log a phone call — each runs as a tool the agent calls mid-conversation, so it acts on HubSpot in real time without a human.

How do you connect HubSpot to Telenow?+

In Telenow, open Integrations, pick HubSpot, and you paste a HubSpot API key into the connection, then bind it to your agent. Then add its crm tool to your agent (or install a template that already includes it) and you're live.

Which AI agent templates use HubSpot?+

SaaS demo scheduler, Inbound sales concierge, Order & delivery status, Billing dispute intake, Subscription cancel & retain, B2B invoice follow-up, Insurance policy verification, and Return & refund intake all use HubSpot. You can install any of them and connect your HubSpot account in a couple of clicks.

Does HubSpot work on phone calls and WhatsApp?+

Yes. Telenow agents run on phone, web, chat and WhatsApp, and HubSpot works the same across every channel — the agent calls it whenever the conversation needs it.

How much does the HubSpot integration cost?+

Connecting HubSpot is included — you only pay Telenow's transparent per-minute and per-component usage, and new accounts get free signup credit to try it.

$1.00 free credit on signup

What your agent can do with HubSpot

What you'll need to connect HubSpot

Agent templates that use HubSpot

Other CRM integrations

Frequently asked questions

Connect HubSpot to your AI voice agent